Utilitarian Chic manifesto
Combining utility with efficiency and beauty
TREAD LIGHTLY
Go for staying power. Reduce closet [or household] clutter and your carbon footprint with timeless layering pieces that maximize the potential for renewal and minimize waste.
EXPLORE FREELY
Have more fun playing with your look. Start with our easy to follow directions, and you’re bound to discover many more sleek and figure flattering silhouettes [or spatial configurations etc.] on your way.
TRANSITION EASILY
Seek out solutions that facilitate change and allow for spontaneity. Wherever you are in your body cycle, our flexible fabrics and well appointed seams accommodate changes in size, style, occasion, and season as effortlessly as day turns into evening.
Flexible sizing, including maternity.
PACK EFFICIENTLY
Do more with less. Lighten the load on your next adventure with travel friendly wardrobe solutions that will take you to any destination in style.
HAVE MORE FUN!
Once you’ve signed up to save the world in style, start planning what you’re going to do with all your free time, now that you have stylish, easy-care clothing that works overtime to satisfy your every need.
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